Analyzing Receptivity of Indian Respondents for Introduction of a Regulated Cryptocurrency Market

There have been increasing concerns regarding the cryptocurrency market for several reasons, its decentralized system, and impact on current financial market. Thus, introduction of a regulated has sparked public’s interest. This research study aimed to evaluate Indian respondents’ knowledge cryptocurrencies their receptivity (on basis factors) towards in India by conducting an online survey using mixed-method approach. Among eight different factors examined, found level liquidity be highest-rated factor amongst respondents influencing receptivity. finding suggests that public prefers fast-flowing smooth trading market, like Another top-rated was security, possibly due concern cyberattacks markets.
 Conversely, anonymous usage, inflation risk, operation cost were least influential, highlighting unique characteristics. Data revealed who finance professionals had IT experience generally more receptive idea India. As result, additional nuanced marketing strategies targeted at sectors, especially as identified through results include: introducing security attracting them how regulation authorities would keep check threats it poses.